Majority persists for satisfaction among UK TV viewers
Joseph O'Halloran | 03 July 2014
Research from Ofcom has found that satisfaction with programming has remained around the same since 2008, with just over half saying that programmes have maintained a consistency in quality.
The UK broadcast regulator's report explored UK adults' attitudes and opinions towards television and broadcasting, and related areas such as news consumption and privacy. Regarding quality of TV programmes, and when asked whether TV programmes had improved, stayed the same or worsened, 55% of UK adults who watch TV said they had stayed the same. This was a similar proportion to the findings from the last five years, in particular since 2008 when this figure leapt from the mid-40s to 53%.
Similarly, the number indicating that things had got worse has stayed at around the 30% level since 2008, with the top two reasons given being more repeats (70%) and lack of variety (52%, a significant increase from 43% in 2011. Perhaps not surprisingly, older respondents were more likely than younger people to say that programmes had got worse.
Only just over an eighth, mostly younger TV viewers, said programmes had improved, citing a wider range of programmes (58%) and improved quality (41%). Interestingly given the huge push by both the BBC and ITV in boosting this segment, the proportion citing more/better dramas as a reason increased from 22% in 2012 to 35% in 2013, while 14% said that more/better films was the reason for improvement.
The steady picture of quality was repeated in terms of offence, with just than a fifth (18%) of adult viewers said they had been offended by something on TV, the same percentage as in 2012.
Among other items also tracked by the survey, almost two-fifths (39%) of Internet users said they had watched TV programmes online or downloaded from TV broadcasters' websites, compared with 35% in 2012. Since 2011, the proportion of internet users who said they used the Internet to watch TV clips online and download from websites other than the TV broadcasters' websites, has increased from 33% to 39% in 2013. There was a significant increase among 35-54-year-olds claiming to have watched TV clips online or downloaded them.