Low mobile screen use for online video continues in Argentina
Juan Fernandez Gonzalez | 04 July 2014
Mobile screens have room for growth in Argentina as not many online video consumers are using them yet, preferring computers followed by smart TVs, with tablets and smartphones being barely used.
According to consultancy firm Carrier y Asociados in its latest report Usuario Online 2014, over half of Argentina's population has access to the Internet. Around 60% consume online video, but mostly from computers and laptops. PCs are used by 78% of online viewers, while 34% press use a smart TV or traditional TV connected through other devices, 10% watch via smartphones and 6% use a tablet.
The content consumed comes mostly from YouTube and the websites of the free-to-air channels, which offer video-on-demand (VOD) programmes and catch-up TV. The streaming and download sites, legal or not, are also a strong choice among Argentineans, with over-the-top (OTT) services led by Netflix getting stronger.
According to Carrier y Asociados, the biggest differences are observed between age groups, with a much higher penetration of online video among the younger groups.
The research suggests socio-economic aspects don't have a huge impact when it comes to video consumption, although the availability of technology does influence the groups. Neither are there great differences regarding consumption habits between pay-TV users and those who don't subscribe to a premium service.