Booxmedia and United on behalf of Euro Media Group (EMG), have joined forces to develop and launch a VOD and cloud-based TV white label content delivery solution.

The new solution is aimed at European content owners, corporations and broadcasters. As part of the partnership, United and the other EMG companies can licence select products from Booxmedia’s VOD and TV portfolio.

“Consumers are demanding new ways in which to watch their content on request, at a time to suit and across the range of devices at their disposal, including mobile phones, tablets and smart TVs” said Jukka Sintonen, CEO Booxmedia.

“Booxmedia has developed a ground-breaking, stable technology that enables broadcasters of all sizes to deliver content directly to their audience. Our new business relationship with United and the other EMG companies demonstrates how it is possible to be totally responsive to the changing needs of the viewer and underpins once more, how television has successfully evolved to embrace the cloud,” Sintonen said.

“VOD, IP and cloud-based TV content delivery no longer represents a niche sector but has now graduated to become a mainstream requirement in most European markets,” added René Delwel, director United.

“Our customers are demanding easy-to-use content consumption solutions exclusively designed to be compatible with an expansive choice of personal screens and devices including smartphones and tablets.

We are delighted as United to take on these new services on behalf of the Euro Media Group and do that together with an established innovator such as Booxmedia, to improve and strengthen our VOD, IP and cloud-based TV services offering.”

Over the next four months, Booxmedia, United and the other EMG companies will roll out several joint products and services to the European market. These will include off-the-peg solutions for video on demand, live streaming, catch up TV services and the delivery of ad-based content.