EzyFlix.tv enters connected TV partnership with Samsung
Editor | 09 July 2014
Australian cloud-based video-on-demand and download-to-own provider EzyFlix.tv is expecting to see a spike in sales after becoming the first in its country to fully integrate with Samsung's WatchOn application

The application runs on Samsung Smart TVs as well as Galaxy smartphones and tablets and is designed to allow users to browse a range of films and TV shows, choose whether to rent or buy in high definition or standard definition and then choose which Samsung device they'd like to watch content on. Moreover it allows them to turn their smartphone or tablet into a remote control for their Samsung Smart TV.

The move comes less than two weeks after the company celebrated beating the likes of Telstra, Foxtel and Quickflix to offer streaming services compatible with the Google Chromecast device and says the alliance with Samsung 'catapults EzyFlix.tv it.tv into a market-leading position'. Indeed EzyFlix.tv claims that it now offers twice the range of feature films as its nearest competitor on the Samsung Smart TV, exclusively new releases such as Wolf of Wall Street, Jack Ryan: Shadow Recruit, The Secret Life of Walter Mitty, The Book Thief and American Hustle.

"No other retailer in Australia is even close to matching the service and value EzyFlix.tv is able to offers its customers. It's an exciting position to be in and one we're determined to grow and capitalise on," said Craig White, CEO and co-founder of Access Digital Entertainment, the company behind EzyFlix.tv.

"We are excited that Samsung has chosen to partner with us to provide Samsung Smart TV and Samsung WatchOn users the best value and the most versatile way to enjoy their movie collections and gain further access to the widest range of TV shows and films to buy or rent."

White added that consumer interest in EzyFlix.tv has been accelerated by its year-old partnership with UltraViolet digital locker project which allows customers who buy participating DVD or Blu-ray discs from any retailer to redeem the digital copy from EzyFlix.tv. Customers can then download or stream the movie to their portable device, and now the Samsung Smart TV.