TRACE makes first mark in US with DISH Network
Editor | 09 July 2014
Sports entertainment channel TRACE Sport Stars has inked its first-ever US carriage deal with leading satellite provider DISH Network.
The new deal continues the global expansion of TRACE — exclusively dedicated to sports celebrities and owned by its founder and management (25%) and Modern Times Group (75%) — since launching two years ago and which includes a number of carriage deals with some of the world's leading TV operators. Now available in more than 100 countries, TRACE Sport Stars will launch in summer 2014 in DISH's International Basic Package for satellite subscribers and subsequently made available as part of the sports pack on DISH's over-the-top (OTT) platform, DishWorld.
"The addition of TRACE Sport Stars to our international line-up further expands the variety of content we offer for young, multicultural viewers," said DISH director of programming Izabela Slowikowska. "By including TRACE Sport Stars in both our satellite and DishWorld OTT packages, we are able to reach an even more diverse set of subscribers."
TRACE Sport Stars CEO Laurent Dumeau commented: "We are delighted to extend TRACE Sport Stars' footprint for the first time in the US with DISH Network. We believe the US will offer a key viewing audience for the channel and for the development of the TRACE brand. There is no other channel like TRACE Sport Stars in the market and we are confident it will fill a gap and help DISH deliver engaging and exciting, never-seen-before content to their subscribers".
The deal also sees DISH Network renewing music channel TRACE Urban which originally launched in 2005 and which will now be made available for a further five years. It will be available via DISH's International Basic Package for satellite subscribers and as part of the English International TV pack on DishWorld.