FOX International Channels (FIC) has secured distribution for its general entertainment channel FOX on the Swedish DTT platform Boxer.
This follows only days after it was announced that FOX will become available to 1.8 million cable subscribers on Com Hem and will add a further 500,000 viewers.
In total, FOX will now have a market penetration of 52% in Sweden.
FOX is the first FIC entertainment channel to be made available in Sweden.
Such channels are now distributed to 25 European markets, including Norway and Sweden.