Germany-Brazil World Cup semi sets US viewership records
The surprising US embrace of world-class football continues. ESPN's telecast of Tuesday's Brazil vs. Germany FIFA World Cup semi-final match – a crushing 7-1 German victory and Brazil's first loss in a competitive home match in 63 games (since 1975) – averaged a network record 4.1 overnight rating, making it the highest overnight rating for a World Cup semi-final on ESPN or ESPN2, according to Nielsen.
ESPN's television coverage peaked from 5.45pm to 6pm ET with a 5.8 rating.
Through 61 matches, ESPN, ESPN2 and ABC networks are averaging a 2.9 metered market rating, an increase of 32% compared to the first 61 matches in 2010 (2.2). The comparable semi-final match in 2010 (Uruguay vs. Netherlands) delivered just a 2.8 overnight rating.
The top ten markets for Brazil vs. Germany were: New York (7.5), Hartford/New Haven (6.4), Washington, DC (5.8), San Francisco (5.8), Miami/Ft. Lauderdale (5.6), Boston (5.5), West Palm Beach (5.5), Los Angeles (5.0), Baltimore (4.9) and Richmond/Petersburg (4.8).