EBU makes ATEME, Snell investment for 4K World Cup delivery
Editor | 12 July 2014
As the World Cup reaches its conclusion, the Europe Broadcasting Union (EBU) has revealed further details of the extent of its investment in essential technology to deliver matches in 4K and crucially UltraHD.

The EBU's global video network, claimed to be the most popular sports content delivery platform to broadcasters, has and will be been carrying all of the 64 Football World Championship matches in high-definition (HD) format, as 4K live coverage of the Round of 16 games on 28 June, the 4 July quarter-finals and the final on 13 July. To deliver this and in preparation for the games, the EBU took delivery of 700 units of ATEME's Kyrion advanced video compression solution specifically to produce the live 4KTV transmissions.

"ATEME is our encoder manufacturer of choice, most notably for the World Cup," said EBU head of procurement and network partnerships, Paolo Pusterla. "We are delighted to work further with ATEME to produce the live 4K transmissions of the FIFA World Cup." Added ATEME CEO Michel Artières: "We are excited to be the chosen video compression supplier of the EBU for its HD television coverage of the 2014 World Cup. It is a pleasure to be a partner of such an important organisation in the global delivery of sports and news broadcasting."

The Eurovision network, operated by the EBU, is also currently integrating Snell products to deliver premium World Cup coverage to leading global broadcasters. The EBU invested in Snell Alchemist standards conversion systems to enable the highest quality SD and HDTV coverage of global sports and entertainment events.

"We've had an on-going relationship with Snell for many years now and trust that they will deliver a quality service," added Pusterla. "With the growing demand for globally distributed live events, we've clearly seen a greater need for standards conversion. Quality is crucial and customers expect no visible degradation and real-time transcoding of frame rates. Snell's Alchemist has proven itself to be the gold standard for HDTV standards conversion."