Global broadcasters celebrate 'outstanding' World Cup
Editor Even though there's argument as to whether the 2014 World Cup was the best ever on the pitch, on-screen there has been no grounds for debate.
According to data from PEPPTV — an informal grouping of broadcasters' trade bodies and sales houses, active at EU level and across EU Member States including the Association of Commercial Television in Europe (ACT), European TV and radio sales house association egta, SNPTV, SPOT, Thinkbox, Wirkstoff and ABMA — the entire tournament shattered records from kick-off to the end of extra tine in the final.
Earlier research from ACT and egta found that while group matches set new TV records in a number of markets, sales of television advertising and subscriptions also benefited and demand for the boys from Brazil provided the first real evidence of second-screen applications growing in popularity. And now, PEPPTV has revealed that the final viewing numbers will likely approach or surpass the 909 million who watched the Spain v Netherlands final in 2010.
Not surprisingly the home of new champions Germany set an all-time-high audience of 41.89 million, an 86.3% share. An online survey conducted on early Sunday evening also suggested that an additional 12 million Germans cheered the game in a public space. In addition almost two-thirds (63.7%) of the TV audience in Argentina watched their national team being defeated in the finals.
In addition the semi-final Argentina played against the Netherlands set a new record of 12.4 million viewers including out-of-home viewing (89.3% share) in the latter country. This game also ranked as the highest rated and most-viewed World Cup semi-final match ever on any US network with 6.8 million viewers.
Highlights in other parts of the world included a total of 19.19 million Italian viewers (81.5% share) watching Luis Suárez bite himself into infamy and to a transfer to Barcelona in Azzurri's final group stage game against Uruguay.