Lionsgate launches new streaming video service in China
Editor | 15 July 2014
Global content firm Lionsgate has launched Lionsgate Entertainment World (LGEW), a subscription streaming service for mainland China featuring access to Hollywood blockbusters and leading TV series.
Set to launch in August 2014, LGEW will stream in high quality resolution (up to full HD) and will offer content recommendations to Chinese viewers based on curation technology. The service is possible due to a collaboration with the Alibaba Group gives Lionsgate increased access to the mainland Chinese market, one of the largest and fastest-growing territories in the world for film and TV content.
Available exclusively through the latest generation of Alibaba set-top boxes, the service will initially offer blockbusters such as the first instalment of the Divergent franchise, which has already grossed nearly $300 million worldwide, as well as several titles from the Twilight Saga, which has generated more than $3.3 billion at the global box office.
Lionsgate TV will also offer series such as The Royals, expected to debut early in 2015 year on E!; Nashville, entering its third season on ABC; and the recent miniseries Rosemary's Baby for NBC. They will all receive their Chinese premieres on the Alibaba platform and will be accompanied by iconic hit series such as four-time Emmy Award winner Mad Men (from AMC) and Showtime comedy Weeds. The service's portfolio of content will be continuously expanded after launch to include such additional titles as the global blockbuster The Hunger Games: Catching Fire and the eagerly-anticipated next film in the series, The Hunger Games: Mockingjay – Part 1.
"We're pleased to collaborate with Alibaba, a world-class brand that is well known and respected among consumers throughout China," remarked Lionsgate chief executive officer Jon Feltheimer. "Alibaba is the kind of entrepreneurial company with whom we like to be in business, and the launch of our streaming service in China underscores our commitment to innovation and leadership in delivering premium content to digital platforms around the world."
Alibaba subscribers will also be able to receive exclusive behind-the-scenes footage, features and other premium content not available anywhere else in China along with access to VIP membership benefits such as screening invitations and special merchandise. "We are thrilled to be collaborating with Lionsgate to offer this new content streaming service and deliver high quality, entertaining and relevant TV shows and movies to our users," added the president of the company's digital entertainment business unit Patrick Liu. "We are committed to expanding our ecosystem where our users can meet, work and live, and this cooperation signals our on-going commitment to advance our vision of making digital media entertainment available to our customers anywhere, anytime."