Netflix plans Spanish expansion in 2015
Juan Fernandez Gonzalez
| 30 July 2014
The last quarter of 2015 may be when Netflix finally launches in Spain. Following its launch in several European countries, Netflix seems to be ready to enter a market in which pay-TV services aren't performing well.
The popular over-the-top (OTT) service has never revealed the reasons why it hasn't previously considered entering Spain, but it is likely that the high piracy rate and lack of viewers opting for pay-TV services are the main reasons.
After launching in Canada in 2010 and most of Latin America in 2011, the US' OTT service entered Europe through the UK in 2012, launching afterwards in the Netherlands, Ireland and four Nordic countries - Denmark, Sweden, Norway and Finland. By the end of this year, Netflix says it will be ready to launch in Germany, France, Austria, Switzerland, Belgium and Luxembourg.
Speaking to Europa Press, sources close to Netflix said that the company plans a third European expansion by the end of 2015, although Spain is the only country that has been named so far.
In spite of conditions in the Spanish pay-TV market, other online, video-on-demand (VOD) and OTT platforms such as Canal+'s Yomvi, Telefónica's Movistar TV and Wuaki.tv, have seen growth in the last year, proving that new video technologies and formats do have a place.