Southwest Airlines adds Cartoon Network to in-flight TV line-up
| 11 August 2014
Southwest Airlines and Turner Broadcasting System have announced that it will add Cartoon Network to the carrier's DISH Network-sponsored in-flight entertainment portal, which streams free live television programming to passengers' Wi-Fi-equipped personal electronic devices.
Content from Cartoon Network like Adventure Time, Regular Show, The Amazing World of Gumball and Ben 10 Omniverse will make up the airline's first complete child-centric programming.
"The addition of Cartoon Network to our breadth of programming is a big win for Southwest and our customers," said Kevin Krone, Southwest Airlines CMO. "This partnership with Turner and GEE continues to drive customer value for our brand and even more choices for entertainment onboard."
The live television platform is available to more than 100 million passengers each year on Southwest Airlines.
"We're thrilled to partner with Southwest Airlines to offer some of our most popular programming from Cartoon Network to its passengers," said Debbie Cooper, president of Turner Private Networks. "Being the first children's network to be added to their TV line-up speaks volumes about the value of Cartoon Network and the importance of offering child-friendly content in-flight as a viewing option for families during travel."