RRsat Global signs LATAM distribution deal with Cisneros

Gabriel Miramar-Garcia
| 13 August 2014

RRsat Global has inked a seven-year agreement with Cisneros Media, one of the largest producers of Spanish-language content in the Americas, as well as the owner and operator of pay-TV channels in the region.

RRsat will provide Cisneros Media with full playout and global distribution services for channels including Venevision Plus, VmasTV and VePlusTV. As business and operations expand, a new RRsat playout centre will be established at the Venevision Studios in Miami.

"RRsat's high standards and quality service enables us to exceed the growing necessities of our clients and the demands of our viewers for more variety of content, expanded reach, greater accessibility and viewing experience," said Jonathan Blum, president of Cisneros Media. "They also offer us the capability of efficiently managing and maximising the potential of our content, greatly improving our workflow."

RRsat's Media Asset Management (MAM) system enables Cisneros Media to acquire large volumes of content in real time and automatically playout and distribute it. RRsat will also have fibre connectivity to its US media centre in Hawley, Pa. and RRsat's global fibre network, providing the ability to expand into additional global markets.

"This partnership with Cisneros Media demonstrates RRsat's long-term vision to strengthen our broadcasting presence within Latin America, making the region one of our leading target markets with our customers," said Dante Neyra, head of commercial services and development of RRsat America. "With local support and global corporate backing, we provide Cisneros Media with the most comprehensive solutions to meet viewer's growing demand for high standard of quality."