DTH goes through the roof in post-World Cup LATAM

Juan Fernandez Gonzalez
| 22 August 2014

Stable subscriber figures and an increase in the importance of direct-to-home (DTH) services characterise the pay-TV industry in Latin America post- World Cup, according to latest report from Business Bureau, Market Estimates.

While subscriber figures remain stable in the Argentinean market, nearing 11 million, competition among operators is on the increase and the market looks almost saturated, according to Business Bureau analysts. Satellite services already represent 28.2% of pay-TV platforms, being the preferred system for new subscribers.

The same trend has been observed in Chile, where DTH services already represent 50% of pay-TV customers. In a market with 3.2 million subs, competition is fierce among the leading operators, namely Claro (17.7% share), Movistar (16.6%) and DirectTV (16.1%).

New subscribers also prefer DTH in Colombia, where satellite systems represent 20% of the eight million subscriptions. The market share is over 30% in Ecuador, where there are over one million subs and the pay-TV industry has been experiencing marked growth in recent years.

Thanks to the success of Movistar TV and CAN TV in Venezuela, satellite services already represent 45% of the pay-TV market in the country. Venezuela has 5.4 million subs, and Business Bureau expects the DTH figures to continue to grow in the coming months.

The last two countries studied by the consultancy firm, Peru and Uruguay, also have 20% of their subscribers paying for a satellite platform. While Peru has 2.6 million subs, Uruguay has 800,000, and both markets show preference for DTH among new subscribers.