DISH Network names media sales chief
Michelle Clancy
| 30 August 2014
DISH Network has announced that DISH media sales senior vice president, Warren Schlichting, will assume leadership of the company's programming group on 1 October.

Schlichting will succeed DISH senior vice president, Steve Swain, who has been appointed CFO for DISH.

DISH media sales veteran Adam Gaynor has been promoted to vice president and will take on increased responsibilities within the media sales group. The group's leadership will continue reporting to Schlichting.

In addition to its sales duties, the division oversees viewer measurement analytics, advanced ad product management, DISH's national household-addressable advertising and D2 Media Sales, a joint sales operation with DIRECTV focused on statewide political addressable ads.

"As programming, data and ad-targeting technologies converge, having a talent like Warren to decipher how our entire ecosystem will evolve over the next several years will be vital," said Joe Clayton, DISH president and CEO. "This will be especially so as we pursue new lines of business, including over-the-top Internet video and wireless."

Prior to joining DISH in 2011, Schlichting served as senior vice president of new business development leading Comcast's advanced advertising efforts on multiple media and ad delivery platforms, including broadband, interactive television and video on demand. Before arriving at Comcast, he was CEO of Hiwire, a Los Angeles-based ad technology company, and also served in executive positions for Morgan Stanley and the William E. Simon private equity group. inShare0