Mediaset slammed for lack of World Cup broadcasts
Juan Fernandez Gonzalez
| 01 September 2014
With only 15 out of 60 matches of the basketball World Cup's first round scheduled to be broadcast – some of which won't be live – Mediaset is facing strong criticism for not covering the event more thoroughly.
Mediaset has been publicly criticised by basketball fans and sports personalities, as well as players from Spain's national team, for offering such a low number of matches from the championship, which started in Spain on Saturday 30 September.
The group, which last year held the rights for the European championship in Slovenia and which will also broadcast Eurobasket 2015 in Spain, isn't providing the extensive coverage fans were expecting. Mostly using Twitter, many basketball fans, including the NBA players Pau Gasol and Ricky Rubio, have been very critical of Mediaset.
The company, through its advertising agency Publiespaña, is selling ad slots for the basketball World Cup on both Cuatro and Energy – the two free-to-air (FTA) channels broadcasting the live games – although Telecinco and the online platform Mitele.es are also covering the event.
12 live matches and four pre-recorded games – including the five played by the Spanish national team and two by the US – are on offer during the first six days of tournament, after which the final stages will be delivered fully to sports fans.