Million Pound Drop racks up 3MN second-screen downloads
| 01 September 2014
Proving the power of second screens, Channel 4 has revealed that its Million Pound Drop mobile app has been downloaded over three million times since its launch in 2012.
millioni pound dropDeveloped by dual-screen technology firm Monterosa and created by Endemol subsidiary and programme producer Remarkable Television, the free app is available on both iOS and Android. It allows the audience to play along at home and features a premium Play Anytime game mode - whereby users can pay to unlock, enabling them to play whenever they like.
Commenting on breaking the three million download barrier, multi-platform commissioning editor for the UK's fourth largest broadcaster, Jody Smith, said: "Three million downloads is a massive landmark and we're really pleased that the show and app entertain such a large portion of viewers in the UK. As well as the play along game, the 'play anytime' game has also been a smash hit with nearly 10% of app owners paying for this premium game. This is well above the figure of 2%, which the app industry generally considers a great result. For the current, pre-recorded series, we're injecting live game data into the show, which reflects viewers' scores. People playing along at home are an integral part of the format."