Netflix adds social TV, recommendation feature
| 03 September 2014
Looking to bolster social TV activity, Netflix has launched a new social recommendation feature that allows viewers to privately recommend the shows and movies to their friends.
"At Netflix, we believe that great stories have the power to connect us with the people we care about," said Cameron Johnson, director of product innovation at Netflix, in a blog. "You know that feeling when you've watched something really great, something that moves you or makes you laugh, and you immediately think of someone else who would love it too? It's the feeling of wanting your friends and family to enjoy the show just as much as you did."
When a subscriber finishes watching something, they will be asked if they know anyone else who would like the selection, and then prompted to find their friends by connecting to Facebook.
However, connecting to the social network will not post to Facebook or share what users are watching to the News Feed. Instead, after selecting friends from a row of pictures, and adding an optional message, users can click send so that friends will receive the recommendation the next time they log into Netflix.
For friends who have not yet connected Netflix and Facebook, the recommendation can be sent as a private message to Facebook Messenger.
There's a feedback loop too: they can thank the sharer for the recommendation, and if they watch it or add it to their list, Facebook will let the person who recommended it know.
The feature is available on the website, iPad, iPhone, PS3, Xbox, and a range of set-top boxes and smart TVs. The ever-expanding Netflix will be adding additional platforms in the coming months.