IBC 2014: Elemental sets the pace with 4K charity Fun Run
| 03 September 2014
Software-defined multiscreen video content solution provider Elemental Technologies has announced multiple new partners and sponsors for the industry’s first annual 4K 4Charity fun run.

Taking place during IBC at 7.30am on Saturday 13 September in Amsterdam, The 4K 4Charity fun run commemorates 2014 as a year of major 4KTV and UltraHD achievements across the global media and entertainment industry. The 4km (2.49 mile) race is open to all registered show attendees.

Proceeds from the fun run by corporate sponsors and individual run participants will be designated for Oxfam International which works to end poverty and injustice by mobilising the power of people against poverty. Additionally, run participants are encouraged to join ONE, a campaign and advocacy organisation committed to the fight against extreme poverty and preventable disease.

“We are thrilled with the outpouring of support from the video industry across the global for the 4K 4Charity fun run and in particular for the support from our sponsors and partners,” said Keith Wymbs, chief marketing officer at Elemental. “Space is limited, so be sure you sign up today. This is an experience you won’t want to miss.”