Atresmedia shapes up with new online fitness platform
Juan Fernandez Gonzalez
| 03 September 2014
Atresmedia has launched, an online platform which will include video-on-demand (VOD) and information related to running, fitness, biking and triathlon.

atresmediaThe new website, designed by Atresmedia Digital, targets an amateur audience, but will also include content for professional athletes.

The platform is split into various sections, each one including a selection of videos offered on-demand.

The running section targets jogging fans and has information and advice from sports personalities such as Luis Arribas, Alma Obregón, Pablo Arqued, Isabel del Barrio or Nacho Hontoria, while the videos and reports for the fitness section are presented by Amalia Panea, Álvaro Pedroche, Gema G Marcos, Paula Butragueño and Carola Prato.

The Atresmedia Group website includes a section for biking, with videos designed by experts including Laura Albor, Chema Arguedas and Begoña Jorques, and another one for triathlon.

With the launch, Atresmedia Digital increases its online content offer, led by and, including themed sites such as Celebrities, SeEstrena, Ecnoxplora, Cienciaxplora, Cocinatis, Coolsty, Viajestic, Objetivo Tv, DefconPlay, El Sótano and the VOD kids channel Neox Kidz.