More than 4,000 smart TV application developers are working with the Smart TV Alliance Common Developer Portal, which launched in June.

The developers are able to build smart TV apps in a single, integrated process for multi-manufacturer publication. The portal simplifies the development and testing process and triggers publication across multiple TV manufacturers, allowing smart TV apps to reach more devices and users faster.

The first apps launched from the Common Developer Portal include AOL On, Anixe Mediathek, Baeble Music, Innovation TV and Lifeshow Player. They will be available for LG, TP Vision (for Philips), Toshiba and Panasonic smart TVs. Apps under development in the portal include video on demand, news, gaming, social networking and more.

A new ‘All the Revenue is Yours’ offer allows app providers to keep 100% of app revenues, increasing the value of building and publishing apps in the Common Developer Portal. Under this offer, revenue sharing is suspended through 2015 for developers who register in 2014. More details are available on the Smart TV Alliance website.

“Developing and publishing your app in the Common Developer Portal gives your app a potentially global market,” said Seijiro Yasuki, president of Smart TV Alliance and chief technology executive of Toshiba Lifestyle Products & Services Corporation.

“With our new offer, choosing Smart TV Alliance for your publishing plans kick-starts your revenue opportunity, too.”

Currently, LG, TP Vision (for Philips), Toshiba and Panasonic smart TVs will display the apps when published. The Smart TV Alliance welcomes new members to join the Common Developer Portal and tap into this new source for smart TV applications.