Discovery will continue to pursue its hybrid strategy in the more mature markets of Western Europe such as Italy, Spain and Germany, according to JP Perrette, president, Discovery Networks International.

However, this will not be its global focus, with that in Latin America, for instance, being very much on pay-TV.

Commenting on Discovery’s recent acquisitions, Perrette said that the strategic rationale behind securing a stake in All3Media was that in the future non-linear world non-fiction content may not be enough. In his view, “great content, story telling will be the differentiator”.

Eurosport, on the other hand, was entering a different content genre. While it will be hard to offer Tier 1 sports on a regional basis on the channel, there will be a lot more localised content on Eurosport 2.

Perrette said that in the US, Discovery had grown its share of the pay-TV market from 4% around 6-7 years ago to the current 11%.

This had been done through investment, better content and creating new brands such as ID.

However, its portfolio has stayed relatively constant, while globally it now operates 47 brands.