The national commercial broadcaster TVN has launched what is Poland’s first social TV application.

Produced in partnership with its customer 50style, Mam talent marked the first episode of now the seventh season of the ‘Got Talent’ show and was used by over 60,000 viewers. Viewers generated more than 1.35 million interactions during the course of the programme.

Commenting on the launch, Edward Miszczak, management board member in charge of the programming department at TVN, said: “Today viewers expect much more from television than just ready-made entertainment offering to enjoy as passive viewers. They want to participate actively, exert an influence on what and whom they watch, be free to evaluate, express their preferences and likes and to confront them with other viewers’ opinions. Our 2nd screen “Mam talent!’ application is an excellent tool – it enables them to do that fast and easily via mobile phone or tablet with an extra fun aspect.”

Wojciech Iwinski, the programme’s director, added: “We are witnessing a breakthrough. From now on viewers have a chance to contribute to creating TV programs. The 2nd screen application has an extra dimension beyond fun. The participant with the highest number of ‘yes’ votes will be awarded a special prize and will receive it during the first live episode on October 25th”.