Chile confirms momentum for DTH in LATAM
Juan Fernandez Gonzalez
| 11 September 2014
With several reports anticipating fast growth for direct-to-home (DTH) services in Latin America, Chile's official figures have now confirmed these predictions. While the country's pay-TV business grew by 15.5% in Q2 2014, satellite services now represent 51.1% of subscriptions.
subtelAccording to latest report from Subtel, Chile's telecom regulator, pay-TV has reached 48.7% penetration in the country, led by the increasingly important satellite platforms. Regarding operators, VTR Cable tops the market with a 36.5% share, followed by Telefůnica (20.1%), Claro (17.5%) and DirecTV (16.3%).
The Subtel figures show even higher DTH rates than predicted in one of latest reports from Business Bureau, which indicated a 50% share of the market for satellite services. The report notes the growing importance of DTH in the Latin America post-World Cup.
In other countries such as Venezuela, DTH subs are also close to a 50% market share, but the largest markets are still topped by cable operators. Still, new subs seem to be choosing satellite, probably due to easier access in more remote areas, and DTH operators have already 30% of the market in Argentina and Ecuador, and 20% in Colombia, Peru and Uruguay.