IBC 2014: Microsoft Azure Media Services gets cloud-first live streaming, content protection and indexing
| 12 September 2014
With the cloud set to be one of the dominant themes of this year's show, Microsoft's broadcast division has launched new cloud-first media services, including HD-quality live streaming.

The new solution supports current popular devices and platforms, end-to-end content protection capabilities and a new service that simplifies the indexing of audio and video content and makes it easier to search. The capabilities are part of Microsoft Azure Media Services, a platform built on a public cloud that media companies can use to build scalable, cost-effective and end-to-end media solutions.

"Broadcasters and premium content owners spend significant amounts of money and resources each year to host, manage, support and distribute their media," commented Sudheer Sirivara, partner director of engineering, Azure Media Services, Microsoft. "Now with Azure Media Services, customers can move that infrastructure to the cloud with support for live and on-demand content and focus on what really matters to their business and customers: creating, monetising and distributing content to more customers on more devices."