IBC 2014: Ericsson launches next-gen Mediaroom and cloud management services
Joseph O'Halloran
| 12 September 2014
Aiming to address the needs of broadcasters in what it says is the greatest period of change in the industry, Ericsson has significantly revamped its Mediaroom IPTV platform and introduced new cloud management services.

Since its acquisition of Mediaroom in September 2013, Ericsson says that it has accelerated efforts and investments to further extend its television and media leadership in the pay-TV space. With this in mind it describes the launches as simultaneously delivering new TV experiences for consumers while providing operators with the tools to increase revenue, build customer loyalty and drive new business.

The upgraded Mediaroom IPTV platform offers new features including making Restart TV a core experience; unified search functionality that offers consumers simplicity when discovering content; an enhanced user interface that maximises full-screen viewing; and a new, more visual channel guide.

Recognising 4K and HEVC as the next major consumer experience expectation, Ericsson has brought such capabilities to the new Mediaroom platform and a new client for ARM-based system-on-a-chip (SoC) set-top boxes will be available in the second half of 2015. To extend the Ericsson Mediaroom platform to all screens, Ericsson is also introducing Ericsson Mediaroom Reach, born out of the company's acquisition of Azuki Systems earlier in 2014. This is designed to cost-effectively enable the deployment of over-the-top (OTT) video to any device giving operators a path to securely deploy adaptive bit rate (ABR) video streams, servicing more customers and more devices and greatly increasing market footprints.

At the same time the company unveiled new end-to-end cloud-enabled media management services as the latest addition to its Broadcast and Media Services portfolio. The services, which make their debut at IBC 2014, are designed to manage secure contribution, archiving and media processing in the public and private cloud. They are said to be able to deliver new benefits to broadcasters by providing security, choice, agility and efficiency while eliminating the substantial upfront costs often associated with hardware and infrastructure.

"Using our end-to-end services, broadcasters will be able to manage their media through a series of capabilities hosted in the cloud," commented Ericsson's head of broadcast and media services Thorsten Sauer: "We'll be able to scale applications quickly according to our clients' needs and help them realise greater efficiency by offering services procured on a utility or pay-as-you-go basis. These services are a key component of our future delivery strategy. It's our priority to ensure that we help our clients stay ahead of the curve in what is undoubtedly an increasingly competitive landscape."