Oz joins US in retailing DVD to digital conversion service
Rebecca Hawkes
| 12 September 2014
Australians will now be able to convert their existing DVD and Blu-ray collections into a digital video library in the cloud, thanks to the launch of Disc-2-Digital by EzyFlix.tv.

Claiming to be the first retailer outside the US to offer the service officially, Access Digital Entertainment EzyFlix.tv's parent company says the move represents a landmark moment for Australian viewers.

"When we transitioned from VHS tape to DVD and even from DVD to Blu-ray to enjoy HD, technology dictated that consumers had to essentially re-buy their collections to keep enjoying the films and programmes they loved. With Disc-2-Digital, there is a small conversion fee but the result is endless enjoyment of your existing collection across any device, anytime, anywhere," said Craig White, CEO, Access Digital Entertainment.

The disc verifies a legitimate and eligible Ultra Violet-compatible film title and then allows the viewer to store it in the cloud for A$2 or upscale standard definition DVDs into a high definition digital version for $5.

The company says it expects the current figure of 1,000 films on DVD or Blu-ray eligible for Disc-2-Digital conversion to double "in coming months" as studios realise the technology will accelerate the adoption of digital video content.

"Ownership of movies and television programmes on DVD or Blu-ray was a $1.17 billion market in Australia in 2013 and will become increasingly digital over time. EzyFlix.tv is well placed to capitalise on this shift by providing Australians with the best value way of accessing the films and TV programmes they love," said White.