Microsoft, Telestream team on multiscreen live streaming support
| 12 September 2014
Telestream is teaming up with Microsoft Azure Media Services to support multiscreen, live streaming in the upcoming release of Telestream's Wirecast streaming production software, offering a solution to reach large audiences with myriad devices.
Microsoft Azure is offering a public preview of its Live Streaming offering, which delivered the 2014 Winter Olympics in Sochi and 2014 FIFA World Cup in Brazil to broadcasters globally. Combining Wirecast's production capabilities with Microsoft Azure's open cloud platform is aimed at reducing complexity from content owners.
"Few companies have the in-house technical expertise to put all the pieces together for streaming content on a global scale," said Barbara Dehart, vice president of desktop products at Telestream. "Yet when it comes to streaming live events, there is only one chance to get it right. The combination of Wirecast and Microsoft Azure allows our mutual customers to reach the largest digital audience possible with minimum capital investment."
Azure Media Services enables broadcast quality media workflows that are easy to set up, maintain and scale. Users can target all of today's most popular client devices types including Windows and Mac OS laptops and desktops, iOS, Android, smart TVs, game consoles and more. Azure Media Services provides the reliability of a cloud platform backed by a global network of Microsoft operated data centres.
"With Telestream Wirecast's leadership in live streaming production and Microsoft Azure's leadership in cloud-based media services and distribution, it was natural to collaborate in order to serve the growing needs of the live streaming market," said Sudheer Sirivara, partner director of engineering at Microsoft Azure. "For media companies, protecting, managing and monetising content is just as important as creating it. By combining forces with Telestream, we are creating a live-streaming platform that offers our mutual customers the best combination of performance and value in the industry.
This integration will be available in Wirecast 6.0, slated for release in the fourth quarter.