Average Spanish consumer owns six devices
Juan Fernandez Gonzalez
| 12 September 2014
The latest research from the Asociación de Empresas de Electrónica, Tecnologías de la Información, Telecomunicaciones y Contenidos Digitales (Ametic) has found that the average Spanish consumer owns six devices out of a list including smartphones, TVs, consoles, tablets, computers, set-top boxes and e-readers.
ameticThe figures from Somos Digitales, 2014 Digital Consumer Survey, show 84% of Spanish people have a smartphone and 93% own a personal computer.
Out of those surveyed, 40% said they were open to new technologies and 48%considered themselves to be advanced users when it comes to adopting new technologies, with the figures even higher in the 18-34 age group with a medium-high socio-economic level. In addition, 28% expect to increase their technology spend.
"Technology is an inseparable part of our professional and personal activities," explained José Manuel de la Riva, Ametic's president. "The digital user specialises his activities in a multi-device environment and our society should make use of this in order to be more agile and efficient."
"The telcos will have to invest more in getting to know their clients and consumption habits, increasing the business intelligence through big data and analytics," added Luis Maldonado, managing director at Accenture, which also collaborated in the research.