IBC 2014: Freesat, SeaChange partner on connected TV
Michelle Clancy
| 13 September 2014
UK free satellite TV service Freesat is tackling connected TV enablement for pay-TV operators with an integration with SeaChange International. Freesat’s Freetime electronic programme guide (EPG) is being combined with the SeaChange Adrenalin multiscreen television platform.

IPTV, satellite, cable and terrestrial operators can use the platform to customise and deploy a connected TV service for subscribers on set-top boxes and smart TVs, including an advanced TV guide with catch-up and recommendation services. Users can also make use of SeaChange Professional Services for customer integration, deployment and post-launch service monitoring and management.

Freesat, which is now in more than 1.85 million homes, connected TV Guide offers a Backwards EPG to merge its programme guide with catch-up TV services plus an editorially curated recommendation service, Showcase.

“Freesat’s Freetime has been extremely successful since we launched the service in September 2012, with Freetime boxes now accounting for more than 45% of all Freesat set-top box sales,” said Matthew Huntington, Freesat’s CTO.

“Freetime is also a key driver of the growth of Freesat in the UK with consumers choosing to purchase Freetime enabled-boxes and smart TVs to access the superior experience this delivers. Freetime is based on open Web technologies such as HTML, making it a compelling proposition for service providers. The partnership with SeaChange means we can now take an end-to-end TV platform to the market that offers the comprehensive feature set and customer benefits that Freetime provides.”

“The Freetime guide has been proven to drive significant subscriber attraction and stickiness, said Andrei Noppe, senior vice president and general manager for EMEA and APAC at SeaChange. “By offering this powerful guide in concert with SeaChange’s software and services, Freesat and SeaChange are helping service providers to reinforce their value and grow revenues with a fully-managed platform for advanced television capabilities