IBC 2014: Brightcove launches video player management
Michelle Clancy
| 13 September 2014
Brightcove has taken the wraps off Brightcove Perform, a service for creating and managing video player experiences across devices. Perform powers cross-platform video playback with a set of management APIs, performance optimisation services and the HTML5-first Brightcove Player.

Perform also supports HTTP Live Streaming (HLS) video playback across devices, along with analytics integrations, content protection, and both server-side and client-side ad insertion.

Perform’s plugin architecture also allows for control and management of playback features, including adding pure JavaScript, JSON and CSS features. Content providers can also incorporate add-ons from a broad ecosystem of partners and open-source contributions from the Video.js community.

Perform also works with other modular services from Brightcove, such as the Zencoder cloud transcoding and Once server-side ad insertion platforms. And, Perform integrates with the Brightcove Once UX product for a hybrid advertising solution.

In all, the company is hoping that the platform will set it apart in the competitive cloud video services market.

“Perform is a ground-breaking innovation, as we are the first to offer a truly enterprise-grade player as a standalone service,” said David Mendels, CEO at Brightcove.

“As video continues to grow, consumers need reliability and speed, and publishers need simplicity. The plugin architecture, speed, scale and playback technology integrated in Perform is remarkable and will help video publishers increase their speed to market and engage their audiences on a global scale.”