HBO Europe to make GO VOD service available via STBs
Michelle Clancy
| 13 September 2014
HBO Europe, which operates in 14 territories in eastern and central Europe and the Netherlands, is expanding the availability of its video on demand HBO GO service to existing set-top boxes.

The news comes as HBO is considering an expansion of its the over-the-top (OTT) strategy that it kicked off in the Nordics in 2012. Japan, Turkey and other markets that have good broadband levels and few HBO-pay-TV partnerships are on the table.

The premium network has enlisted ActiveVideo’s CloudTV StreamCast platform for the task, targeting existing HBO GO TV affiliates.

CloudTV StreamCast renders user interfaces in the cloud and bridges online and pay-TV DRM and video formats accordingly. The content and the user interface are delivered as a single interactive MPEG or H.264 video stream via the pay-TV QAM or IP network, so users don’t have to switch hardware to toggle between managed and online video services.

“The marriage of libraries of the very best online content and the 10-foot viewing experience of television holds tremendous potential for pay-TV - online video collaboration,” said Jeff Miller, president and CEO of ActiveVideo. “Virtualising STB functionality in the cloud is the key to creating partnerships that can drive audience reach and content expansion for the benefit of both parties.” inShare0