Intelsat to drive HBO Latin America HD expansion
| 13 September 2014
Satellite operator Intelsat has signed a distribution agreement with HBO Latin America Group (HBO LAG) to optimise its reach across the region.
As part of the new multi-year, multi-transponder agreement, HBO LAG will use capacity from three of Intelsat’s premier satellite neighbourhoods to distribute programming to cable, direct to home and IPTV providers and will also provide HBO LAG with a teleport restoration programme.The three satellite video neighbourhoods comprise Intelsat 21 located at 302°E, Intelsat 11 at 317°E, and following its launch scheduled for 2015, Intelsat 34 at 304.5°E.
“Providing top tier programming to the Latin America and Brazil markets is central to the HBO LAG mission, and Intelsat’s video neighbourhoods are unmatched in terms of distribution and reach. Our Intelsat distribution network will provide HBO LAG with increased coverage and redundancy, helping cable head end penetration, and improving our business opportunities in this fast growing region,” explained Emilio Otermin, SVP Technology and Operations of HBO LAG. “Given our long-standing relationship with Intelsat, we recognise the high quality, resiliency and flexibility of its satellite services, making it the ideal platform to support our operations in Latin America.”
“HBO LAG had very specific goals with respect to its distribution in the Latin America region, not the least of which was optimising reach and enhancing operational performance,” said Carmen González-Sanfeliu, Intelsat’s Vice President, Latin America & the Caribbean. “Alongside Intelsat 21 and Intelsat 11, Intelsat 34 will reach millions of viewers; with close to 700 channels, including over 60 HD channels and about 80 of the top 100 pay-TV channels in the region, making our Latin America media neighbourhoods."