IBC 2014: Elemental adds Delta to software-delivered broadcasting
| 13 September 2014
In a move that it says originates a new era in broadcasting, Elemental Technologies has revealed its new Delta video delivery platform.

Designed to help content owners and distributors add new time-shifted services, reduce distribution costs and more precisely manage content in multiscreen delivery deployments, the new solution is attributed with overcoming multiscreen delivery complexities, enabling dynamic ad insertion for personalised viewing experiences and optimising content delivery. It allows viewers to replay TV shows broadcast hours or days earlier, catch-up TV allows pay TV operators to offer an alternative to on-demand movies and to monetise content through targeted advertising. The product can be used for targeted advertising streamed on top of existing commercial breaks offers distributors a new monetisation avenue. Built-in nPVR capabilities help build customer loyalty and increase content consumption.

Elemental Delta provides on-the-fly support for all major adaptive streaming protocols, compression formats, and multiple digital rights management (DRM) systems within a single framework. Among supported protocols are HDS, HLS, Smooth Streaming and the MPEG-DASH standard, which supports on-demand, live and time-shift applications and services. Elemental Delta handles H.264 delivery as well as the new high-efficiency video coding (HEVC/H.265) codec needed for next-generation video delivery.

Elemental Delta is available as a cloud service, VM subscription, or appliance.Initial customers include major telco, over-the-top TV (OTT), broadcast, satellite and mobile operators in the US Europe and Middle East. At launch at IBC 2014, the productís capabilities were demonstrated by Turner Broadcasting as used its CNNx service.