Nat Geo People targets the Nordics with Danish expansion
Juan Fernandez Gonzalez
| 15 September 2014
Following previous roll-outs in European countries including Italy, Germany and Turkey, Fox International Channels is trying out Nat Geo People for Nordic audiences by launching the pay-TV network in Denmark.
natgeopeopleThe National Geographic channel, which offers inspiring stories of real people from all over the world, will be picked up by YouSee and launched in its basic pay-TV package, thus ensuring the network's distribution to 720,000 Danish households, around 30% of the country's audience.
Nat Geo People has quickly established itself as an essential part of the Nat Geo family, along with other networks such as National Geographic Channel and Nat Geo WILD.
"Nat Geo People rounds out our portfolio of linear and non-linear destinations from the National Geographic brand, arriving as a natural extension for National Geographic, bringing viewers emotional and entertaining true stories of real people," said Ase Ytreland, managing director of Fox International Channels Nordic. "Our focus is on compelling characters who take you into riveting subcultures and on exhilarating adventures."
Nat Geo People features stories of individuals and subcultures found across the globe through programmes like David Rocco's Dolce Vita, where the Italian chef puts his unique style and passion for bringing interesting people and great food together; Food Lover's Guide To The Planet, about some of the world's most delicious cuisines; and Ladyboys, focusing on the connection between British expats and their ladyboy lovers in Thailand.