IBC 2014: Piksel launches Piksel Mosaic context-aware video interface
| 16 September 2014
Piksel has launched Piksel Mosaic, a proof-of-concept application for a time-, location- and device-aware video interface.
"The rapid rise of connected devices on a global scale has created several challenges for consumers," the company explained. "Finding the right content at the right time, regardless of which device is being used, can be a complex and frustrating process. Piksel Mosaic has been designed to take the pain out of content discovery by offering a hyper-personalized service to the individual."
The app unites all forms of content in one browsing experience, using a tile-based interface which retains a consistent look-and-feel playing to the individual strengths of the device used – TV, smartphone, laptop, desktop or tablet. Piksel Mosaic is built on context-based recommendations, pushing content to the user based on an understanding of what the user likes to access, when, and on what device.
"Piksel has been at the forefront of designing ground-breaking user-centric content experiences for nearly 20 years and we believe that hyper-personalisation is the next evolution for the industry," said Ralf Tillman, chief strategy officer at Piksel. "Context is now driving a user's content choices and our customers must respond to this by offering services which are tailor-made for the individual. This insight leads us to develop the Piksel Mosaic concept, and we're looking forward to showcasing this at IBC. It's a revolutionary new way of providing consumers with the right content choices for them throughout the day, be it at home on the TV, on the way to work on a mobile, or at work on a desktop."
Piksel Mosaic's allows the user to access video content, e-mail, social media and other personal information on all of their connected devices through a single access point.
Mark Christie, CTO at Piksel, added: "Piksel Mosaic presents a radical new opportunity for the TV and media industry. The level of flexibility that we have built into the technology means we can create a bespoke, micro-service for an individual in a way that hasn't been seen before across all screens."