Veria changes name to Z Living
| 18 September 2014
From 2 October 2014, the Veria Living health and wellness television network will be changing its name to Z Living.
"Veria Living was founded in the US to fill a void for positive and healthy lifestyle programming," said Z Living CEO Eric Sherman. "But the desire for this type of content, on a global level, far exceeded even our expectations."
In 2014, the Z Living linear channel will be launching in Eastern Europe, Russia, the Middle East and the Caribbean.
The decision to rebrand the network was based on aligning the health and wellness network with its largest programming affiliate and worldwide distribution partner, Zee Entertainment – a brand that reaches 730 million viewers across 169 countries.
The official Z Living roll out begins in the United States and at launch will include promotional TV spots, print advertising and sponsorships with properties such as the Wanderlust Festival. The launch will also include a revamped Website, featuring a health news desk, recipes, workout videos and articles on everything from better sex to weight loss. The website will also include a video-on-demand (VOD) subscription service, Z Living GO.
In addition to investing in the new global brand identity, the network will continue to invest in original programming. This includes three October premieres, including a weekend morning block featuring the series premiere of children's show Yogapalooza and new episodes of returning dance/fitness series BollyBlast; and season two of prime time series Good Food America with a new host, chef Danny Boome. Additionally, at least three series premieres are slated for early 2015: a new series Fit, Famous & Fabulous, the makeover show Natural Reboot, Natural Medicine Saved My Life and new seasons of Under the Sun and Workout from Within.