TVE taps Castalia for North American representation
Juan Fernandez Gonzalez
| 18 September 2014
The portfolio and programming of Spanish public network TVE is to be represented in the US, Canada and Puerto Rico by Castalia Communications, following an agreement between both corporations.
tvelogoCastalia will provide operators with access to channels including TVE Internacional, the world's first general channel broadcasting in Spanish, and 24 HORAS, a Spanish news channel with round-the-clock coverage.
"We are very pleased to be selected by TVE to represent the premier channels from Spain in the US and Canada," said Luis Torres-Bohl, founder and president of Castalia Communications. "In addition to expanding the presence of such highly regarded channels as TVE Internacional and 24 HORAS, we will focus on helping distributors and consumers learn more about TVE's high quality, culturally relevant programming."
Marta Abad, marketing director at TVE, added: "Castalia Communications is ideally positioned to strengthen the reach of our brands. TVE Internacional and 24 HORAS have established significant viewership around the world. This representation agreement is an exciting and logical next step in rounding out that distribution."
TVE is internationally known for productions such as Cuéntame Cómo Pasó, Isabel and Águila Roja, which achieved special success among the American Hispanic audience.