NCIS: New Orleans, Gotham top most-anticipated autumn TV viewing
| 19 September 2014
As the autumn TV season gears up for kick-off, it turns out that CBS's NCIS: New Orleans is the new drama series viewers are most looking forward to.
That's according to TiVo's 2014 Fall TV Survey, which found that FOX's Batman prequel Gotham is a close second.
Of these two dramas, Gotham's base is in the 18-34 demographic coveted by ad buyers, while NCIS: New Orleans is preferred by those in the 55-84 range.
As for sitcoms, Bad Judge on NBC, with 17% of the vote, and the McCarthys on CBS with 15%, take the top two 'most anticipated' slots.
All of that said, awareness remains low for many of the new series, with the exception of the familiar NCIS franchise's adding NCIS: New Orleans, a title 47% of respondents already know well.
26% of respondents reported they are not familiar with any of the new broadcast series, while 31% are familiar with Gotham, 26% with ABC's How to Get Away with Murder and 24% with CBS's Madam Secretary. CW's new superhero entry, The Flash, had only an 18% awareness overall, but 25% among men and among those aged 18-34.
"Television series premiere all year round now, but there is still something exciting about the fall season," said TiVo chief research officer Jonathan Steuer. "As viewers begin to set their DVRs for these new offerings, what they're most interested in watching provides invaluable insight into a specific show's likelihood to be a ratings success or failure before the season even starts. The unique combination of survey data and data showing what viewers are already selecting to record offers a unique predictor of future success rates for individual programmes, and reveals what shows are likely to resonate with viewers before the first episodes even air."
When it comes to characters, an impressive 53% of those surveyed are looking forward to seeing Téa Leoni in her television series debut as Madame Secretary. No other actor comes close to that score. Debra Messing ranks second, with 22% of respondents anticipating her return to series TV in NBC's The Mysteries of Laura.
35% of all respondents reported having missed CBS's The Big Bang Theory's Sheldon Cooper more than any other television character over the summer. Not surprisingly, for the second year in a row, The Big Bang Theory ranked as the No 1 cast that viewers are most excited to reconnect with, garnering a 29% score.
TiVo's research follows earlier findings that binge-viewing will continue to be ubiquitous, with 91% of survey respondents saying that it's common viewing behaviour.