Opera TV grows in US with TiVo
Michelle Clancy
| 19 September 2014
Opera Software continues to grow the roster of cable TV operators launching the Opera TV Store via TiVo's whole-home gateway DVR and multi-room client devices.

The latest partner to bring on board the Opera TV Store is Evolution Digital, with more than 50 independent cable operators offering the platform to viewers.

The Opera TV Store debuted through TiVo's whole-home television solution earlier this year, with US cable TV operator RCN becoming the first operator deployment under the TiVo agreement. RCN was also the first pay-TV operator globally to bring on board the Opera TV Store. It has since launched on TiVo devices shipping with regional US operators Cable ONE, GCI, Grande Communications, Mediacom, Midcontinent Communications and Wave Broadband.

The launch of the Opera TV Store with cable operators enables them to outsource content development, acquisition and moderation for OTT deployment on their set-top boxes, including apps for video-on-demand, sports, music, games and news. For instance, it recently added the Washington Post app.

Opera provides engineering collaboration, and operators gain access to advanced statistics on Opera TV Store usage, such as the popularity of individual apps.

"We are excited to see the enthusiasm and rapid uptake of the Opera TV Store among TiVo's cable operator customers, as well as increasing the reach for our content publishers from coast to coast in the United States," says Aneesh Rajaram, senior vice president for TV and devices at Opera Software. "It has been rewarding to engineer what is arguably the easiest-to-deploy HTML5 app platform for pay-TV operators and to partner with an American household favourite, TiVo. The Opera TV Store helps TiVo and cable operators enhance their offerings with the latest and greatest in app content for a premium OTT experience."