Roku inks million box milestone
Michelle Clancy
| 19 September 2014
Roku, the over-the-top (OTT) set-top manufacturer, has logged a significant milestone: one million Roku players in the United States have been sold.

"Just over six years ago we shipped the very first Roku player to stream Netflix to the TV, and now our players are synonymous with TV streaming," the company said in a blog. "Today, Roku players feature more than 1,800 channels that's 1,000 more channels than available on other streaming players. And because of this vast selection of entertainment, Roku players stream more than other streaming players."

NPD DisplaySearch found in recent research that Roku is the popular choice among streaming players and accounts for an aggregate 37 million hours of video streamed per week, compared to Apple TV at 15 million hours, Google Chromecast at 12 million hours and Amazon Fire TV at six million hours.

The firm also found that six million streaming media players were added to US homes over the past year, increasing ownership penetration to 17% of such homes by the end of the second quarter 2014. This percentage is projected to increase to 39% by the end of 2016.

Looking at what is driving the market, the analyst revealed three main factors: more brands in the market, more apps, and lower device prices. With regards to the latter, the analyst calculated that the average price of a streaming media player dropped from $88 in 2012 to $61 in the first half of 2014.