NET taps Accenture for multiscreen VOD expansion
Juan Fernandez Gonzalez
| 22 September 2014
Brazil's cable operator NET, one of the largest in the country and in Latin America, is to expand its NOW video-on-demand (VOD) platform into the multiscreen through Accenture technology.

netlogoThe new NOW service will over time deliver its entire content library to IP-enabled devices, integrating and extending the set-top box user experience. Leveraging the Accenture Video Solution (AVS), NET has designed and built a video architecture able to augment its existing service capabilities and add new features as determined by NET's service roadmap and business requirements.

"Consumers are connected to the Internet all the time and demand increasingly personalised services wherever they are," said Márcio Carvalho, marketing director at NET . "We believe that this new video architecture, built with Accenture's assistance, will enable the timely launch of new functions and services, giving us greater control of the product roadmap."

The project included multiple requirements for Accenture such as building an IP ABR (Adaptive Bitrate Streaming) video head-end, able to transcode and package content in real time; extend the existing VOD service proposition beyond television, delivering the same experience to computers, tablets and smartphones; and creating an open, cloud based video back-end, able to integrate all future devices and service capabilities.

"With the addition of the multiscreen capability, NET NOW keeps evolving as the most advanced next generation video service in Latin America and will play an important role in the growth of video services for the region," added Adalberto Leidenfrost, Accenture managing director and project lead.

While NET currently serves more than eight million households in Brazil with a combination of fixed and mobile services through cable, Accenture's AVS is now enabling more than 10 million subscribers worldwide to access content anywhere, on any device