Atmedia Interactive has entered into an ad-sales cooperation agreement with Samsung Electronics in Poland.
Under it, the broker will be responsible for commercialising ad formats available in the main panel of Samsung’s Smart TV.
Samsung has been offering Smart TV in Poland since 2011 and is currently the market leader, with over half a million users and almost 9 million applications opened as of February this year.
Samsung Smart TV has joined Atmedia Interactive portfolios, which today consists of applications on connected TV sets such as Polvod, Iplex.pl, StrefaVOD. All apps generate 280,000 movies viewed per month.
Commenting on the deal, Daniel Park, senior VP, Samsung Electronics, Media Solution Centre, said: “We believe the ability to reach consumers through Samsung’s market-leading Smart TV’s and Blu-ray Disc players presents a unique and compelling value proposition to marketers and we are excited to working with AtMedia as a strong partner to evangelize this opportunity in the local market.”
Sylwia Chada, interactive director, Atmedia, added: “Samsung is unquestionable leader of fast growing market. Samsung’s Smart TV perfectly fits the needs of today’s customer that want to watch movies and series regardless channels’ schedule. We are happy”.