Vidible reaches 1BN video streams
Michelle Clancy
| 24 September 2014
The Vidible cross-device video content exchange has announced that it racked up one billion monthly video streams in August 2014.

Vidible, which offers centralised syndication and distribution for content owners and publishers to electronically match sellers with buyers of digital video ads, has raised $3.3 million in its A round funding from Greycroft, IDG Ventures and The New York Times Company. It said that it served over 2.5 billion video impressions in August and averages 3,000 videos ingested into the platform per day. The company currently houses more than 250,000 videos in its system.

Vidible has so far seen 300% growth in 2014, and ranked number 11 in ComScore's August 2014 Video Metrix Key Measures report .

"We knew we were meeting a deep need within the industry to bring transparency, efficiency and a lower cost structure to publishers and these numbers only confirm that Vidible is a truly unique, first-to-market video exchange that is dramatically improving syndication," Vidible co-founder and President Tim Mahlman said. "Our mission is to organise the world's collection of online videos and transform the discovery experience into a simple management and exchange platform, and we are well on our way to doing exactly that."

He added that Vidible sees a big opportunity going forward, considering that online video is the fastest growing digital ad channel, according to an August 2014 report from Business Insider. Video ad views exploded in 2013, topping over 35 billion views in December, averaging more than 100% year-over-year monthly growth during the year. The report goes on to forecast that online video ad revenue will reach nearly $5 billion in 2016, up from $2.8 billion in 2013.

Meanwhile, mobile video viewing has more than doubled to represent over 25% of all online viewing, according to Ooyala, increasing 127% year-on-year and 400% in the past two years. Between February and June 2014, the share of all online video plays viewed on mobile devices increased six percentage points to 27%.

"For far too long the online video syndication world has been disjointed and fragmented, which creates a massive industry void in terms of being able to truly get your video content in front of the right person at the right time," said Mahlman. "Vidible solves that problem by providing a streamlined transactional platform for content owners that gives publishers editorial control over what content to place on their sites. Real-time syndication creates a free flow of transactions to search, discover and buy content via our programmatic, SaaS-based platform. Vidible makes video content ubiquitous, which is the future." inShare0