Comcast integrates AdDelivery with VOD
Michelle Clancy
| 24 September 2014
The Comcast Wholesale division of Comcast Cable has integrated the workflow of its AdDelivery solution with its video-on-demand (VOD) content aggregation and delivery platforms.

The integrated solution is designed to support advertising placements in both linear and VOD television programming. With it advertisers and their agencies and creative shops will be able to to manage cross-platform advertising campaigns running in prior episodes of TV series that may be viewed via VOD, as well using a single cloud-based Web portal.

"Providing a full-service solution for digital ad insertion across both linear and on-demand is a valuable improvement for television advertising," said Matt McConnell, senior vice president and general manager of Comcast Wholesale. "This brings the advertising community closer to its vision for an 'advertising everywhere' ad-management solution for reaching TV audiences across all TV and Internet-based platforms and markets."

Comcast AdDelivery supports more than 10,000 advertisers, agencies and post houses and distributes spot TV advertising directly into the traffic management systems used by most national and local, cable and broadcast outlets in North America as well as media reached by global ad delivery platforms.

Comcast Wholesale's VOD content delivery platform distributes more than 20,000 hours of on-demand video programming per month for more than 275 content providers, providing a wide range of VOD services from one central location including content acquisition, transcoding, editing and distribution