Hub Network rebrands as Discovery Family
Michelle Clancy
| 26 September 2014
The Hub Network, the joint venture between Discovery Communications and toy-maker Hasbro, is being rebranded as the Discovery Family Channel, effective from 13 October.

In tandem, the network will broaden its programming focus to serve families in primetime and continue to showcase Hasbro Studios' children's content in daytime.

During the daytime, Discovery Family Channel will offer a robust lineup of new Hasbro Studios series as well as library programming, including My Little Pony, Littlest Pet Shop and Transformers Rescue Bots, while during primetime, the network will serve a growing family audience that began to develop under the Hub Network. Primetime programming will draw from Discovery's expertise in the natural history, adventure, animals and science genres. Initial series will include Superhuman, Time Warp, Flying Wild Alaska, Africa and Extreme Engineering: Biggest Reveals.

"The next chapter of our collaboration will harness the incredible content strengths of both Discovery and Hasbro to program Discovery Family Channel with highly-rated award-winning storytelling around Hasbro's brands and Discovery's most popular non-fiction shows that appeal to both children and families alike," said Hasbro president and CEO Brian Goldner. "Discovery Communications has a nearly 30-year track record of building television brands that create maximum value for advertisers and distributors through their world-class raft of programming and we look forward to evolving this network together."

Discovery Family Channel will continue as a joint venture of Discovery Communications and Hasbro, with Discovery Communications taking a 60% ownership position in the new channel and Hasbro's stake decreasing to 40%. The network will be consolidated and managed under the Discovery portfolio of networks.

Under the executive management of group president Henry Schleiff, Tom Cosgrove will assume the role of general manager of Discovery Family Channel and will manage all network operations and programming, working closely with the Hasbro Studios team as the new channel will prominently feature Hasbro Studios-produced content in daytime.

Previously, Cosgrove served as executive vice president and COO of Discovery Channel and Science Channel and has held senior leadership positions at ABC Family, Fox Family, Fox Kids and TV Guide Channel prior to his time at Discovery. Most recently, he led 3net and 3net Studios. inShare0