Beachfront debuts mobile video ad platform
| 26 September 2014
Beachfront Media has launched Beachfront.io, a video ad platform for mobile apps offering programmatic buys with both public real-time bidding (RTB) and access to private marketplace and inventory.
According to BI Intelligence, programmatic and RTB ad spend is growing fast: RTB will account for over $18.2 billion or 33% of US digital ad sales by 2018. The report shows that a majority of this growth is being fueled by mobile and video ads.
"With the majority of digital media consumption now happening in apps, advertisers need the tools to reach this massive mobile audience in an effective, efficient manner," said Frank Sinton, CEO and founder of Beachfront Media. "With Beachfront.io , we are opening up mobile video advertising and making it completely programmatic - which gives advertisers access to a massive audience with the insights they need to optimise campaigns, in real time."
Publishers can set up both public marketplaces via RTB and programmatic premium private marketplaces; advertisers can then bid on a wide range of in-app mobile inventory.
For advertisers, Beachfront.io has enhanced ad targeting across age, gender, location, platform and much more using Beachfront.io's predictive analysis tool. Publishers and app developers can access programmatic trading desks and 15 integrated video ad networks, video ad exchanges and any IAB-standard VAST. inShare0