Brazil's Globo heads to the UK with TalkTalk
| 26 September 2014
Globo has struck a deal to stream its international channel as well as the PFC Brazilian football network in the UK.
The arrangement comes via a partnership with IPTV provider TalkTalk, in partnership with THEMA. Offered in a package called Brazilian TV Boost, the channels will cost £15 per month and can be purchased month-to-month, with no long-term commitment.
The Globo channel broadcasts content in Portuguese and specialises in Brazilian telenovelas and series, in addition to entertainment programs, news, sports and children's shows. Football channel PFC meanwhile will showcase the most important tournament matches such as Brazilian League Series A ("Brasileirão"), the São Paulo and Rio de Janeiro Leagues, plus the complete coverage of the main matches of these competitions.
"We're excited to be offering even more fantastic World channels to TalkTalk TV customers," said Henrik Karlberg at TalkTalk. "Customers who miss the World Cup can tune into our Brazilian Boost, which offers the best of Brazilian football all year round, as well as hit entertainment shows and news 24/7. PFC and Globo are great additions to our flexible monthly boosts and allow customers to dip in and out of their favourite shows from home or afar."
The initiative is just the latest by the Brazilian media giant to expand its coverage in Europe. Globo has also entered into partnership with carriers OTT GLWiz TV and Cloudio to expand its subscription options in other European countries.
Globo is working in partnership with THEMA to distribute the channels in the United Kingdom. THEMA aggregates foreign TV channels into TV packages targeted to diaspora communities. The company provides content, as well as legal, technical and marketing expertise.
"We are very glad to make Globo and PFC channels available in a country where international communities thrive," said François Thiellet, CEO of THEMA. "And there is no better partner than TalkTalk to reach our audience." inShare0