TRACE has secured an agreement with Multichoice that will significantly increase the reach of its proprietary channel TRACE Sport Stars across Africa.
Available until now only in the DStv premium package, it will also be offered in the DStv, Compact and Family packages from Monday, September 30.
Commenting on the development, Laurent Dumeau, CEO TRACE Sport Stars, said: “We are excited to be extending our deal with MultiChoice to bring TRACE Sport Stars unique sport and entertainment programming to a much wider audience base across Africa. With an ever-increasing demand for the TRACE brand in the region it is important we reach those fans that have not previously been able to access the channel. We are confident the channel will bring those subscribers a great mix of content where sport meets glamour and scandal, and where athletes reveal their real lives and personalities”.
Aletta Alberts, GM for content at MultiChoice, added: “TRACE Sport Stars is a treat for sport lovers as it gives unprecedented behind-the-scenes access to the lives of stars in the world of sports. Our DStv Extra, Compact and Family customers will no doubt enjoy the range of unique programmes.