Viacom International Media Networks has named Alan Musa as vice president, commercial director Nickelodeon UK and Comedy Central UK.

Musa will take responsibility for VIMN UKs distribution agreements as well as steering the business development of Comedy Central and Nickelodeon. He will begin his new role on September 29.

Musa most recently served as President EMEA of Shorts International, where he lead the linear and digital business across EMEA. He has previously held high-profile positions within Turner Entertainment Broadcasting where he has overseen the commercial, corporate and channel functions for various divisions of the Turner business.

In his role at Nickelodeon and Comedy Central, Musa will oversee the relationships between the channel brands and their distribution partners as well as acting as the chief contact for the Sky Media on air and the VIMN Digital ad sales teams.